Congratulations! You have decided to include digital signage in your promotional efforts. However, ensuring that your signage is installed properly the first time will give you a leg up in all of your future promotions and customer interactions. Although your digital signage installation company will handle all of the technical details, you should know the basics of the process.
Does your signage company have the right partnerships/knowledge with audio visual experts?
Depending on the way that you are deploying your advertising, you will need various expertise in audio or visual concepts. Your digital signage company should have the staff in house or the outsourced connections to ensure the viability of your audiovisual experience. Scale, location and ambiance all play a role in how your signage will be seen, heard and perceived. This is an art as much as a science, and you need the right people on the job.
Does your installation company take centralized responsibility?
Regardless of the outsourcing that needs to occur for a proper installation, the responsibility falls squarely on the shoulders of the company that you hired to install your digital signage. Make sure that you have a company that accepts this responsibility as a main contractor before fully investing in the installation.
Are all of your moving parts being delivered in a timely fashion?
It is possible that you will have many moving parts for your digital signage coming in from different locations. A successful installation requires these parts to get to the same place at the same time. This is part of the installation that your partner company should help to coordinate, especially if the job requires outsourcing certain elements of the signage to different contractors.
Is your signage compliant?
Make sure that your partner company knows about all of the regulations that will apply to your digital signage. Depending on the location of your advertising, you may need to deploy your signage in a different way or get approval from a municipal agency. There is nothing worse than a sign that works but must be taken down or adjusted because of an overlooked local regulation.
Is your signage successfully tested as a part of the process?
Part of every good installation is a successful test. Make sure that your signage works in front of you before you say that the process is complete. There is no installation company worth its salt that will deny you this right.
Make an informed decision about the company you choose to install your digital signage. Take the tips above to heart, and ask questions. The more that you know about the process, the better that your partnership with a digital signage company will be.